I have a tendency to anger people.
Case in point:
The ensuing shitstorm included the following email exchange with an owner of Mollusk in NYC.
----- Original Message -----
From: Mollusk NYC
To: Lewis Samuels
Sent: Monday, August 25, 2008 2:16 PM
Subject: blame it on??
Should they blame it on "Mullosk" or Mollusk?
If we're going to be accused of something the least you could do is spell the second largest animal phylum correctly. Thanks for stirring the turd. Always gets the kids excited to have their slim slacks poked fun of...then again I've never seen a pair a jeans fit as tight as a wetsuit.
For what ever its worth,
--- Original Message -----
From: Lewis Samuels
To: Mollusk NYC
Sent: Monday, August 25, 2008 5:57 PM
Subject: Re: blame it on??
Thanks for the email.
In regards to the misspelling of Mollusk in The 40-Year-Old Barrel Virgin, I'd refer you to the concept of an unreliable narrator. Think Nabokov's Pale Fire, Faulkner's The Sound and the Fury, or Twain's Huck Finn. The term unreliable narrator can be defined as "a narrating character who provides inaccurate, misleading, conflicting, or otherwise questionable information to the reader."
By using the incorrectly spelled "Mullosk" I both alert the reader to the presence of an unreliable narrator and avoid any ill-will that might result from slandering the good name of an existing business (such as Mollusk Surf Shop.) Killing two birds with one stone, if you will.
A careful reader might spot other signs of irony in the article, such as the character "Donny's Brother," who detests the retro fad despite primarily communicating through Chuck Norris Facts. (Chuck Norris Facts can be considered both retro and a fad, having swept the internet in early 2005.) Incidentally, Chuck Norris can kill two stones with one bird.
Also incidentally, Surfline is planning a rebuttal article to provide readers with a contrasting perspective to the somewhat biased original article. Naturally I'll be writing this rebuttal. As part of the research, I'd be interested in having the SF Mollusk crew introduce me to the joys of retro boards and skinny jeans. Kind of a "Queer Eye for the Straight Guy" type of piece. Maybe we could spin-off a short video.
Senior Editor - Surfline / Water
Needless to say, I never heard back from the Mullosk crew.
Here's some photos of my old friend, the actual 40-Year Old Barrel Virgin, getting his first shacks on the trip which inspired the article.