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	<title>PostSurf &#187; IF YOU DON&#8217;T SURF, START.  No, wait, I mean&#8230;</title>
	<link>http://postsurf.com</link>
	<description>Unfiltered Thoughts on Surf Culture</description>
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		<title>IF YOU DON&#8217;T SURF, START.  No, wait, I mean&#8230;</title>
		<description>When I was a grom, Gotcha ran their "IF YOU DON'T SURF, DON'T START" ad campaign.  Lost recently re-ran the same exact campaign, but 20 years on, it comes across as ironic nostalgia for an era when everyone and their fat sister didn't surf already.



Consider, for instance, this quote from ...</description>
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