Not to beat a dead horse, but this whole Power Balance deal is possibly the best thing to hit PostSurf since the Power Rankings. The more I look into
Comment of the Week goes to Jimmicane, who despite sucking at the teat of the surf industry via his position for Surfing Magazine, was smart enough not to be fooled by the Power Balance con.
"There was a weird guy at NSSA Nationals promoting these. What he’d do for his proof that they work was make you put out your arm and stretch it back. Then he’d put the hologram wrist band on you and have you repeat. Your arm would mysteriously stretch back further this time and it was because of the hologram of course. Right? Wrong.
The first time you did the drill, it would stretch your arm out so that obviously the next time you did it you’d be able to stretch further.
Genius plan. Give the hologram dudes some credit. Brain washing people is tough shit."
Speaking of people that Jimmicane thinks have been brainwashed by Power Balance, check out the priceless video below of Granger Larson, Clay Marzo, Jamie Sterling, Kamalei Alexander and Dustin Barca endorsing Power Balance at the Volcom Pipe house.
Just when you think it can't get any funnier, Eddie Rothman appears, upping the ante significantly.
"Thank you Bruddha, my name is Eddie... with Da Hui, and dis ting works good. REALLY GOOD!" Eddie notes. "I'm gonna eat 'em. I'm gonna swallow this fucking thing."
No wonder Bruce and Andy got involved.
Runner-up Comment of the Week goes to Captain Irony, who like many professional surfers, is a true believer.
Captain Irony says: August 6, 2009 at 8:15 pm
"I just received my power balance sticker pack and it has truly changed my life. From the moment the pack arrived, it was as if the laws of the universe were annulled on my behalf. Yesterday it was raining in the morning but in the afternoon I put a power balance sticker on my new board and the sun came out. I couldn’t believe it either, I wasn’t expecting to see immediate results. Then today something totally unexpected happened. I checked the surf this morning and it was one foot and offshore. I cruised back home and was bored so I decided to put a power balance sticker on my kombi van, right next to my “Magic Happens” sticker. Roughly 37 minutes later the wind turned onshore and the swell started to pick up! I know what you’re thinking and you’re right, 37 is a prime number. That’s enough proof for me that the scientific team at power balance have tapped into a newly discovered transcendental universal force. Thankyou Power Balance, $59.95 for access to the secrets of the universe is a fair price. I’m going to put a sticker on my triple chamber bong and wait for the next miracle to materialize."