
Adrian Buchan
Tahiti Result: 17 Previous Result: 17 ASP Rating: =14
Truly cutting edge surfers today realize that contest winnings and sponsorship agreements should only represent a fraction of their earnings. The big money is in tell-all memoirs, video games, and merchandising. Just ask Kelly, who’s penned two books, created one video game, and now has his own skin cream from Kiehl’s. Ace Buchan has a reputation for being one of the sharpest tools in the shed of tools that is the Top 45. He’s been moving strong into the diversification game, profiteering off his writing skills. Ace wrote a children’s book and he has a surprisingly insightful blog going on Surfline, where contributors are rumored to make in the neighborhood of $100 dollars per article! Who said surfing doesn’t pay – that’s some P.Diddy money, right there. It will be interesting to see how the ever-gracious Buchan spins his loss to Mick Campbell, who is basically a geriatric orangutan with alopecia and a bunch of moles that need to be looked at. Ace parked himself in a few tidy ones during their heat, but Mick got the best of the priority situation and utilized his opportunities.

Kelly Slater
Tahiti Result: 17 Previous Result: 17 ASP Rating: =25
Sporting lives are lived in dog years. For fans, watching a great athlete stream by and then inevitably pass away is like losing the family dog. Surfers of my generation grew up with Kelly Slater – he was young with us, wildly successful when we were groveling students, rich when we were poor, a retiree just when our lives were getting started, and then he was vanquished just as we started to succeed. Seeing Kelly struggle, like watching Michael Jordan struggle, is just as painful as seeing a once great dog grow old and lame. Sure, you feel bad for them. But they’re just fucking dogs – mostly we feel bad for ourselves, because watching a dog die reminds us of our own mortality and expiring dreams.
Slater’s comebacks allowed us all to breath deep and inhale a lungful of vitality – as he won again and again, we felt immortal again. But now - watching these three 17th s in a row? Well, in shaky times, no one wants one more reminder that we live in an age of decline, an era in which things once held bedrock-stable crumble to ruin around us. No one wants a reminder that death is coming, death is the end, and that believing otherwise is a pastime for emotional children, who still need to be lied to.

Dane Reynolds
Tahiti Result: 33 Previous Result: 33 ASP Rating: =28
Watching Dane Reynolds surf makes me feel young again. A frisky, buoyant Reynolds tail-pitch gives me hope for the future. Things are headed in the right direction! I used to be cynical about surf companies and their new Little Emperors. “It’s all marketing hype!” I’d whine. “None of these kids are the next Slater or Curren! The next Slater will come from some third-world ghetto. It’s just too convenient for Quiksilver that the next Slater would be a marketable, charming, handsome kid from Southern California.”
That my friends, is what I USED to believe. But Quiksilver’s videos and articles in the surf mags about Dane going on Quiksilver-funded boat trips opened my eyes to the truth. Dane Reynolds is in fact the best surfer on earth. Kelly Slater said so, and why would he say that if it weren’t true? And you know what’s even better than Dane’s ultra-progressive surfing? It’s the fact that he’s not some corporate stooge – he’s a super-laid back artist type just like me. He likes independent music, he takes photographs, and he’s such a good photographer that he even has his own line of T-Shirts, with his photos on them, available from Quiksilver. He’s the real deal, as evidenced by his last two 33rds.

Jeremy Flores
Tahiti Result: 17 Previous Result: 17 ASP Rating: 17
Here’s another kid with a tremendous future. I didn’t really know anything about Flores, or like his surfing very much, until I checked out this awesome trilogy of movies about a group of 4’ tall hobbits on a quest in a scary foreign land. I’m talking of course about Young Guns 1-3. Turns out I’m way off base about Jeremy. He’s probably the best young competitor on earth and a major star, which I hadn’t realized because he’s European, and Europe is this sleepy little backwater with a giant fucking economy and untapped consumer base, just waiting for a once-in-a-generation Quiksilver-sponsored surfer to emerge and introduce them to the sport and clothing style that is surfing. Now that I’m well-informed, and my American-prejudice has been broken down, it’s obvious to me that Jeremy Flores, who’s gotten 17th in the last two events, is clearly a world title contender… and if you haven’t figured that out yet, then you’re not watching the Quik vids closely enough.

Jay Thompson
Tahiti Result: 9 Previous Result: 9 ASP Rating: 13
You know when you go to tasteful, exclusive, high-end restaurant, and you’re having a relaxing meal of the highest level, drinking a special wine, and some goddamned out-of-state tourist walks in and sits down at the table next to you? And he’s wearing clothes from wall-mart, and talking loudly to his simply tacky date, and they’re laughing and having fun like idiots, and you think to yourself, “How did HE get here? He shouldn’t be here! He doesn’t belong! He doesn’t even have on a tie!” That’s how I feel about Jay “Bottle” Thompson. I mean, this fellow isn’t even an official member of the Top 45. He’s surfing in place of the injured Luke Stedman. And everyone knows that injury replacement surfers are meant to be seen, not heard. And now this Thompson gent has the audacity to win heats against better-sponsored surfers, like Jeremy Flores. This uncouth man has gotten two 9ths in a row, and he’s ranked 13th in the world! Have you ever heard of such a thing? I’m really peeved. He’s not even supposed to be here!




























































COMMENT of the WEEK
What's most interesting to me at this point about Surfline's "new and improved Power Rankings" (as described objectively by Surfline's editor) is that they feature yet another attempt by Surfline to stifle dissent from their audience.
Like all Surfline features, the comments section for the new rankings is moderated.
Unsurprisingly, I received a large number of emails from surfers this week who claimed to have left non-profane, respectful yet critical comments on Surfline, only to see them go unpublished. Instead, Surfline's editors cherry-picked a batch of comments that painted the picture they wanted to tell. Then they went back and removed some more comments, then they closed the comments section altogether.
This isn't the first time Surfline has tried to control the commentary surrounding their actions. Surfline allegedly shut down their message boards after being bombarded with negative comments concerning their actions regarding Barra and Scorpion Bay. More recently they closed comments on both my last installment of the Power Rankings and their new version, once the mood turned sour.
Students of history are well aware that attempts to squash dissent and mute the exercise of free speech usually only encourage more vitriolic responses.
Surfline has learned this the hard way - or perhaps it's more accurate to say they've experienced negative repercussions, without learning at all. The harder Surfline has tried to snuff out critics, the more discussion has bloomed concerning Surfline on other message boards.
Same thing in regards to the Power Rankings - see the "" thread on FantasySurfer or the "" thread on Surfer's forums.
Innocents will of course think that Surfline's moderation amounts to responsible comment management instead of censorship. It's paranoid to think Sean Collins is actually trying to control what people say and think - right?
Turns out, not so much.
In emails from June 2008, variously sent to Surfline employees, industry insiders, and the editors of Surfer, Surfing, and Transworld, Sean Collins expressed the following thoughts concerning online discussions:
"With the propagation of Web 2.0, blogs, user generated comments, etc. Everyone can post anything they want...While this new information age brings many great things, for sure it's also troubling times as the safeguards aren't yet in place to control those people who may try abuse the system..."
"This is sickening stuff... We learned that from Barra last year but at least you guys have the opportunity to react quickly, and with a "cooperative" non-competitive media in the surf world to get the truth out quickly..."
Well, good luck attempting to "control those people" who have the nerve to excercise their constitutional right to express opinions. You may be able to silence their voices on your own site, or even lobby editors of other magazines in what you see as a "'cooperative' non-competitive media" to remove dangerous opinions from their sites.
But this is PostSurf, and things work differently here. And the funniest part is, a shitload of people in the industry are reading.
So our comment of the week is simply one of many that Surfline's editors refused to run on their site:
Objective says:
April 23, 2009 at 9:29 am
As attempted to be posted on surfline:
“Nice job, fuckwits. This already sucks.
And I like how any negative comments are edited out by the thought police (sorry for the reference you don’t understand). Go Stalin! Go Mao! Go Collins!
Even if you are editing only because of the powers that be, then you have traded your morality for money.
Surfline has sunk even lower. 'Oh, cool! Another ‘Groms Attack’ feature.' Fuck you.”